The Ich will video is based on the hunger of the media for a good story, and the immortal fame criminals get. In the video, the band members are engaged in a bank robbery. It shows both the robbery and its aftermath.
The band, except Flake, enter the bank with sockings on their head. Flake enters with a huge bomb. Later, all the members (except Flake) leave the building and are confronted by the media and the Spezialeinsatzkommando. The media celebrates the robbery, while the members are forced to the ground by the police. Then, the counter on Flake's bomb reaches zero. Quick images of earlier movie clips appear, and the movie comes to an end.
The band, except Flake, emerge from a bus as prisoners. They are surrounded by the media. They step up a podium and recieve a Goldene Kamera. Behind the band is a picture of Flake and a coffin where the remains of Flake lie. Most of the aftermath is shown in the beginning of the video.